Meyer Computer, Inc.

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Internet Marketing Insights and Information

A New Addition at Meyer Computer

Meyer Computer, Inc. welcomes another team member!
April 15, 2016

Meyer Computer, Inc. is excited to introduce the newest addition to our marketing team: Avril Dunleavy!

A few years ago, Avril decided to visit Maui and fell in love with the island. She continued to visit Maui frequently until she finally decided to make it permanent and moved from Salt Lake City, Utah to Paia in June 2015. Graduating from Bates College with a degree in Rhetoric, Avril also had an exciting skiing career, skiing competitively for 16 years. She also enjoys pizza, watching TV, and surfing. We look forward to working with Avril and are happy to welcome her to the Meyer Computer team.

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

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Posted in categories:
[Maui] [Nikki Kurisu]

Meyer Computer, Inc. Presents Our Next Google Partners Livestream Event

Join us for this informative livestream event!
March 24, 2016

As an official Google Partner, Meyer Computer, Inc. will be hosting another special livestream event in our office on Wednesday, May 4, at 10:00 AM. Google is holding this special event during National Small Business Week, which recognizes the contributions of the countless entrepreneurs and small business owners in the nation. During the livestream, Google AdWords Expert Fred Vallaeys will be sharing how small businesses can better navigate the web and expand their presence online.

Space is limited for this event, so if you would like to attend, please RSVP as soon as possible! We look forward to seeing you there!

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

View all posts by Nikki Kurisu | Google+ | Facebook

Posted in categories:
[General Marketing] [Google] [Maui] [Nikki Kurisu] [SEO]

Just Say No to Duplicate Content

All about duplicate content and why it is a big no-no.
March 20, 2016


no duplicate content

What is this Duplicate Content Thingy You Speak Of?

Duplicate content is basically the republication of your text content somewhere else on the Internet. If any of the text on your site is copied and appears anywhere else - even if it's only a paragraph or just slightly similar - search engines are going to have a hard time deciding which version of the content is most relevant. Being that a search engines primary role is to provide the best search experience possible, they rarely show duplicate pieces of content. They are forced to choose which version to present as the original/best, which may not be the version you want them to pick!

I cannot stress enough, the importance of having unique, comprehensive content on your website.

Many people want their site to represent leadership in its field, not to be mere copies of what other sites have. If someone were to take your hard work and copy and paste it into another place, it would devalue and dilute the importance of your original content.

When duplicate content is discovered, in many cases the original content/site owners suffer search ranking and traffic losses, while your competitor's sites enjoy a ranking boost thanks to YOUR CONTENT.

Are You Creating Duplicate Content Without Even Knowing It?

You could have unintentional duplicate content and not even know it. Here are some common examples:

  • If you haven't specified your preferred domain, you have duplicate content.
    domain.com, domain.com/index.php, www.domain.com & www.domain.com/index.php
    Search engines see these as four different URLs which of course all have the same content.

  • Printer-friendly versions of a web page.

  • URLs that use variables (databases & WordPress sites) to find the same content but in different ways.

    Other examples that we have seen over the years...

  • Accommodation sites using a weblink feed to send data on their rentals to places like TripAdvisor, FlipKey, HomeAway, etc need to BEWARE. If you don't fill out the description area they provide you with, they will typically use content from your page(s) within the listings on their sites. Once that happens, Google sees the content on your page as theirs, making the page on your site (with your original content) redundant. This creates a situation where it becomes virtually worthless to keep your original listing content; as Google will undoubtedly rank them higher than you - unless you're lucky enough to be the bigger badder site.

  • Real estate sites copy and pasting info from their site into the MLS database for a property listing. Guess what? Now that content is on thousands of websites.

  • Business profile pages. It's hard to write about your business over and over. Why not just fill out that business profile on LinkedIn, Yelp, YP.com, etc. by copy-and-pasting from your About Page? Don't do it!

Be the authority in your industry! Don't cripple your site by reusing its content elsewhere. If you're having a hard time thinking about how many times you need to write about the same thing over and over and over again, just consider this: come up with the most unique, compelling and comprehensive content for your website. For all those other places, create a very different, short, concise yet enticing text about your service. No more than a few paragraphs. Perhaps talk about things that don't tend to change so you don't have to worry about updating it often... just don't give them the whole kit and caboodle.

To have a good strong presence on the internet, this is an area of importance that needs to be considered and checked from time to time.

Need help in figuring out how to combat this issue on your website? Contact us today and let us help you make your site the best it can be!

April Chang
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

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Posted in categories:
[April Chang] [General Marketing] [SEO]

Meyer Computer, Inc. Welcomes Two New Team Members

The Meyer Computer family is growing!
February 27, 2016

The Meyer Computer team has brought aboard two new employees! Shane Tajima joined the Meyer team last fall as a Software Engineer. Shane's knowledge in programming has been learned primarily through self-study, on-the-job learning, community projects, and projects with mentors. He is also an Oracle Java SE 7 Associate Programmer and is CompTIA Security + certified.  After moving to Maui at a young age, Shane enjoys the island lifestyle and likes to work out, practice martial arts, and travel.

We would also like to welcome Jayvee to our Web Development team. Jayvee completed his schooling at the University of Hawaii at Manoa with his Bachelors in Information and Computer Science. Jayvee moved to Maui in his teenage years and enjoys living on Maui. When not playing a recreational game of basketball, Jayvee also enjoys video games and several popular television shows!

From all of us at Meyer Computer, we'd like to welcome these two bright minds to our team and we look forward to working with them in the future!

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

View all posts by Nikki Kurisu | Google+ | Facebook

Posted in categories:
[Maui] [Nikki Kurisu]

SEO and Social Media Marketing News

Discussing the latest news from the island of Maui
January 14, 2016

Latest Search Engine Market Share

For November 2015 USA Desktop Search Engine Rankings market share, comScore is showing Google at 63.9%, Bing/Microsoft Sites at 20.9%, and Yahoo at 12.5%. Google's share has been dropping over the last year. This time last year they were at 67% which means a loss of a little over 3%. What they have lost has mostly been picked up by Microsoft/Bing and Yahoo.

This spreadsheet shows November 2015 vs October 2015 where there was little is any movement.
Nov 2015 Search Engine Market Share

Mobile for the Holidays

While desktop retail traffic has been seeing gains, those gains are modest and in the single-digits. It's basically what you would expect given the overall growth of the online population.

The same cannot be said for mobile. The mobile online population looks to be exploding. As a matter-of-fact, comScore put out a niffty Mobile Retail Visitation Growth Rate for Thanksgiving, Black Friday and Cyber Monday and it's showing some interesting percentages. Growth rates on the key shopping dates are running anywhere from 40%-80% increases from the previous year. That is a impressive inundation of mobile traffic!


I'd say this is another good kick in the `okole to those of you that don't have a mobile friendly website yet!

Facebook Professional Services

Find local businesses with the best Facebook reviews and ratings.

Facebook is quietly rolling out a new local business area called "Facebook Professional Services" where the company is ready to compete against the likes of Yelp and Google. The new feature is desktop-only and hasn’t been officially announced by Facebook probably because it's not ready for prime time.

Search results are displayed in a way that takes Facebook’s 5-star rating/review system into account, but the results you receive aren’t stringently ranked only by how many stars a business averages. Facebook is going to take their knowledge of your personal preferences and the results you receive will most likely be customized depending on things such as your previous interactions with a given business’s page and/or whether one of your Facebook friends has interacted or reviewed a business on Facebook.

It should be interesting to see how Facebook Professional Services integrates with their current social network local search directory, Facebook Places - if at all.

April Chang
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Web Design Spotlight - Napili Point Resort

A new look for Napili.com!
December 19, 2015

Staying at a Maui vacation rental is a popular option for many visitors to the island and it's important to offer a user-friendly experience while searching and booking a vacation rental online. We're happy to announce that we've recently had the pleasure of working with Napili Point Resort on the redesign of their website.

Napili Point Resort is a low-rise condominium complex overlooking the Honokeana Bay, offering excellent views of the big blue. Their new intuitive menu layout allows visitors to quickly access information on their beautiful rental units, including availability calendars, current rental rates, and more.

Now sporting responsive design, their website is easily viewable on all devices, whether you're using a desktop computer or a smart phone. Your next Maui vacation is just a quick tap or mouse click away!

Don't hesitate to contact us if you're in the market for a new website for your business!

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

View all posts by Nikki Kurisu | Google+ | Facebook

Posted in categories:
[Maui] [Nikki Kurisu] [Web Design]

Do Free Press Releases Work

You are sure to get a lot of notoriety and perhaps a little richer! Right?
December 04, 2015


The idea of free press releases are oh so very tempting. Just whip out a cool press release on an interesting topic and blast it out into the cosmos. You're sure to get a lot of notoriety and perhaps a little richer! Right?!?

If only it were that easy! Free press release distribution just doesn't work. Why would a reporter log into a free, low quality, news distribution feed that's riddled with spammy press releases when they have access to legitimate newswire services? Yuppers, you've got it -- they don't.

So, if that's the case, why do these free press release services exist? For the most part, a lot of these press release distribution sites (even some of the major ones) offer a super stripped down version of their services so that they can up-sell you on a premium plan. Another reason for these "free" services are so they post your content on their own site. They use your content in the hopes they can get visitors from the search engines to their page, where your press release is posted, and then proceed to slam those visitors with a bunch of ads in the hopes of making some advertising dollars.

A lot goes into making a great press release including - a great newsworthy topic, an engaging headline, proper length, good grammar, optimization... It comes down to this -- You didn't spend all that time coming up with a unique and interesting press release just to have it not be seen by the right people.

April Chang
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Posted in categories:
[April Chang] [General Marketing]

Join us for a free Livestream Google Event

Learn from the internet marketing and advertising experts from Google and Meyer Computer, Inc.
November 13, 2015

Are you a Home Service Company or Home Service Provider here on Maui? Meyer Computer is inviting the public to a FREE Livestream Google Event to help you grow your business online, Thursday, November 19th at 10:00am in Wailuku.

Learn from the digital marketing and advertising experts from Google and Meyer Computer, Inc. about how you can grow your Home Service business online. This event is specially geared towards Home Service providers including, plumbing, electrical, heating and cooling, construction, roofing, repair, house cleaning, landscaping, etc.

Guest Speakers:
Ben Tyson who is the Head of Sales Enablement for SEM and Directories Partners at Google will share the importance of shifting to digital and how to utilize technology to help increase business success through digital advertising.

Tyler Johansson is the Strategic Partner Manager in the Channel Sales organization and oversees relationships with advertising partners which specialize in the small and medium sized businesses. He will tell us about the consumer search trends specifically to the Home Service industry.

Meyer Computer, Inc., is an official Google partner and we enjoy working with Google to help bring these events to our Maui business community!

This Livestream Google Event is FREE and registration is required. Please reserve your seat today!
Questions? Please call us at Meyer Computer, Inc. (808) 249-0970.

Posted in categories:
[Google]

Web Design Spotlight - Sakamoto Properties

SakamotoProperties.com receives a luxurious upgrade!
November 07, 2015

Specializing in luxurious West Maui real estate, Sakamoto Properties prioritizes in the happiness and satisfaction of their clientele as they search for their perfect home on Maui. So naturally, we felt they should have a website that exudes luxury and elegance while also remaining user friendly. Their simple menu structure is easy to navigate and with a new "Quick Search" option located at the top right of the page, you can instantly search for real estate located throughout Maui County.

SakamotoProperties.com also features a fun Q&A section, which presents viewers the opportunity to ask Betty and Roy Sakamoto questions about Maui. Topics range from real estate to restaurants, so don't be shy! They're happy to answer all of your burning questions about the island.

Lastly, SakamotoProperties.com is responsive! This means that the website looks great on any device, whether you're searching for real estate on your laptop, handheld tablet, or smartphone! If you're looking to build a website for your business or are thinking about giving your website a fresh new look, contact us and we'd be happy to schedule you in for a consultation. Stay shiny!

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

View all posts by Nikki Kurisu | Google+ | Facebook

Posted in categories:
[Maui] [Nikki Kurisu] [Web Design]

Let's Put Maui On The Map

Thank you for attending our Free Google Workshop: Let's Put Maui on the Map.
October 10, 2015

We want to thank everyone who attended and helped make our Google workshop successful. A wonderful group of local business owners showed up and we hope that everyone learned new information and enjoyed the event.

Residents and visitors on Maui are looking for what we have to offer and with the majority of consumers searching online for local products and services, we want to make sure that every local Maui business is easy to find. If you would like more information about our upcoming classes or about how to get your local business on Google with internet marketing and search engine optimization,  please feel free to contact us at Info@MeyerComputer.com.

Mahalo!

Your Official Google Partner,
Meyer Computer, Inc.

Blogs for May 2016
Meyer Computer, Inc.
59A Kanoa Street
Wailuku, Hawaii 96793
(808) 249-0970
webmaster@meyercomputer.com
Meyer Computer, Inc.
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